Friday, February 9, 2007

5 Techniques To Guarantee Repeat Intranet Users

1. Publish a monthly newsletter
A great way of keeping in touch with your Intranet users, a monthly newsletter will keep repeat traffic coming to your Intranet. Newsletters are ideal for keeping in touch with users and informing them about additions and changes to the Intranet. If you don't have the infrastructure to setup and manage a newsletter, signup with one of the many free or paid mailing list hosting services.

2. Add a Quick Poll
Have you noticed the simple, multiple-choice polls on sites across the Internet? These polls will attract users and enable them to provide input on issues relevant to your Intranet. Place a poll on your Intranet and watch the users generate content for your Intranet. Users will check back on a regular basis to view the poll results. Depending on your Intranet traffic, change the poll on a regular basis and post the results of the previous polls on your Intranet for public viewing. An additional feature would be to allow users to signup using their email address to receive the results of the poll.

3. Ask them to Bookmark
The simplest techniques of getting repeat users. Simply ASK THEM to bookmark your site. An action message like "Bookmark this page NOW for great content" will help. Many users simply forget that they don't have to see your entire Intranet in one visit. Remind them to use the bookmark feature in their browser.

4. Produce Regular Content
Several Intranet owners make the mistake of publishing a lot of content when going live and not updating it for months. Do not fall into this trap. Make sure you update your content on a regular basis. Make a schedule and stick to it. Let you users know this schedule so they know when to come back.

5. Add a Discussion Board
Add a moderated discussion board to your Intranet. This will provide users a forum for expressing their opinion and networking with other users to your Intranet. Imagine a common area where your users can share ideas, exchange tips, and post questions and find other people with similar interests. This will surely make them come back to check for postings and responses to their postings. Great reason for repeat visits.



http://www.intrack.com/intranet/5_techniques.cfm