Blogs are not just for young people or computer nerds. There are many places a business can get their input out there. The best place to start is on sites that have something to do with your business. You don't have to be obvious and sound like a commercial, just give your ideas a chance and sign your blog with your company's website. You want to be careful when you do this, people aren't stupid and they don't want to be preached to about how great your company is. This is a time to be subtle yet factual in the things you say.
The goal for any business advertisement is to create awareness. This does not happen overnight even on the internet. It may take some time to cause a stir and get some recognition. If you don't have time to do it yourself there are companies that will write blogs for you. Then it will look like a customer testimonial instead of a company trying to sell something.
Another great place for blogs is on an intranet. An intranet is the company's internal network. A blog can be a great place for people from different parts of the company to share ideas. There may be a problem in one area that someone in another area can solve if they know about it. It can also help management keep a finger on the pulse of the company. Sometimes people can become so wrapped up in their own area that they forget how their tasks can affect other areas.
There are disadvantages to using blogs. One of them is that if they are not very interesting and no one will read them. You have to be careful about what you put out there, make sure it is entertaining and informative. There is also the problem of misinformation. Once it is put out there it is hard to take back. Or, if a lot of time passes and you forget it is out there it can come back and bite you later. There should be some type of unity when blogging for a particular company. A consumer does not want to see a lot of conflicting reports. Make sure your companies blogs are all going in the same direction with a positive tone and you will soon discover the pay back from your work.
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Gregg Hall is an author living in Navarre Beach, Florida.